Maternity Style

Diving Deep with DYI Founder Leslie Denby on How She Grew Her Cult-Favorite Fitness Clothing Brand

February 11, 2019

Around (H) Town + Travel, Coffee Talk, Fashion, Featured, Lifestyle, Maternity Style, Motherhood

I've been following the rise of DYI's popularity since the beginning when they were exclusively carried at Define studios around Houston. When we collaborated with them back in December for one of our holiday giveaways, I knew I needed to pick the brain of Leslie Denby, the founder and creative director of the brand. She is catering to so many customers who are craving workout clothing they feel confident both exercising and living in.