Welcome to the Avenue
About The Avenue
A Letter from Lyndsey Zorich, Founder
My most cherished childhood memories happened around the dinner table. My grandmother had a love of cooking and gathering big crowds of people for get-togethers. It was always “the more the merrier” at her house, and that’s exactly how I feel in my home today. Our generation is so focused on seeing and doing, but I have a hunch some of the best memories happen in the moments in between. I feel strongly that every day is a cause for celebration, so it brings me so much joy to host friends and family for anything from a casual backyard barbeque to an outside-the-box themed dinner party with costumes encouraged. The Avenue was born out of my passion for styling these experiences, from my attire to the tablescape.
My blogging background made me feel like a fairly equipped Internet browser, but there was no single destination where I could snag the bud vase I needed and the clutch I could carry that same night. Given all the time in the world, I would sift through French flea markets and explore the shops in Santa Barbara to source these covetable items. So, I set out to design an online destination that resembles meaningful shopping experiences like these--ones where you engage with the shopkeeper and see the vision behind their designs in real life. We celebrate old-school shopping in a new age by sharing the stories behind the brands we believe in and the scenes that show how we envision these pieces playing a part in your life’s highlight reel.
My intention is to help you have easy access to items that enhance your experiences, both the everyday and celebratory kind. The collections are ever-changing and highly curated to ensure that whatever the occasion, you and your table are dressed for it. It’s been carefully hand-picked with all of you, my friends, family and following, in mind. I hope you love it like I do. Like I said, the more, the merrier, so I’m so happy to have you on The Avenue.
Editorial Director & Assistant Buyer
Molly is the primary voice of The Avenue and plays a key role in the stylistic direction of the company. Her background in editorial and retail coupled with her like-minded taste to Lyndsey’s made her a perfect fit to bring The Avenue vision to life. Molly enjoys discovering new restaurants, traveling to new cities and cooking. She calls Houston home, but she and her husband currently reside in North Carolina.
Finance Director & Senior Buyer
A creative and analytical asset to The Avenue team, Lauren manages vendor relationships and provides key input in the product offering for the site. She joins us with an established background in accounting and marketing, and her keen eye for detail is extended into her individual style. Lauren is a fashion enthusiast, proud wife and mother to three precious boys.
E-Commerce Manager & Assistant Buyer
Waverly shoots and produces all imagery for The Avenue. She worked alongside Lyndsey in producing content for the blog and has developed a sharp perspective for compelling shots. Additionally, she manages the customer experience to ensure all of our site visitors enjoy their time on The Avenue from browsing to receiving their goods.